Uber x Man UTD Igloo: Old Trafford Across Asia

Client

Copa 90 / Jaunt

Timeline

5 Weeks

Service

General

Website

IglooGoals: Uber's 360 Old Trafford Experience Across Asia

Challenge

Crafting Old Trafford's Essence in 360

In embarking on this project, the challenge was to encapsulate the spirit of Old Trafford within a transportable 360 igloo, as part of Copa 90’s Campaign aligning Uber with Man UTD. Facing the dual challenge of logistical intricacies and my own initiation into high-quality 360 content creation, this endeavor marked a pivotal moment in my creative journey.

Goal

An Immersive Old Trafford Odyssey Across Asia

Envisioning a narrative that resonated with Man UTD fans across Asia, my goal was to transport them into the heart of Old Trafford through Uber's groundbreaking 360 igloo experience. This wasn't merely a campaign; it was a journey, enabling football enthusiasts to live the dream regardless of their location, and, for me, a transformative experience in pushing the boundaries of my craft.

Solution

Globetrotter360 – Navigating Challenges, Setting Standards

My creative solution unfolded in tandem with Copa 90’s Campaign, Uber's sponsorship, and the Man UTD legacy. Navigating the intricacies of content creation and user interaction, I crafted an immersive 360-degree spectacle within the igloo. This journey not only met campaign objectives but also marked my inaugural foray into high-quality 360 content creation, setting new standards for the intersection of technology, art, and football passion.

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