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A FREE GUIDE — DO IT WITH ME RIGHT NOW

How to set up
Claude for
Small Business.

A plain-English playbook for owner-operators who want AI working inside their business by lunchtime. No coding. No consultants. No fluff.

Try the first workflow in 60 seconds. Or follow the full walkthrough and have it running on your machine inside an hour.

Format

PDF + walkthrough

First result in

~60 seconds

Full setup

~1 hour

Price

Free

60 seconds · no install required

See it work — before you commit to anything

Open claude.com in another tab. A free account is fine. Paste the prompt below, fill in your actual morning, and you'll get a one-page brief back in about 30 seconds.

If that output is genuinely useful, the rest of this page shows you how to make it automatic — pulled from your real inbox, calendar, and CRM, every weekday morning, while you're still in the shower.

You're acting as my chief of staff for the day. I'm going to paste my morning context below — be brutally efficient and produce a one-page brief.

OUTPUT FORMAT
1. Top 3 priorities today (plain English, no fluff)
2. Meetings — with one line of prep for each
3. Emails I must reply to today, with a draft reply for each in my voice
4. Anything at risk (deals, deadlines, people)
5. Anything else worth flagging

Keep it under 400 words. British English. Don't pad. If something doesn't need to be said, don't say it.

HERE'S MY CONTEXT:

CALENDAR TODAY
[paste your meetings — times, attendees, what they're about]

UNREAD EMAILS (top 5–10)
[paste subject lines + a sentence of context, or paste full emails if short]

WHAT'S ON MY MIND
[2–3 sentences on what's stressing you or what you're pushing forward this week]

What you should get back — in about 30 seconds

Morning brief — Tuesday

Example output

Top 3 priorities

  1. Close the Henderson quote — they replied last night asking for revised pricing. Without something in their hands by lunchtime the deal slips a week.
  2. Prep for the 2pm with Sarah — she's flagged a “tricky conversation”; almost certainly contract renewal terms.
  3. Reply to Susan (accountant) before EOD — VAT deadline is Friday.

Meetings

  • 10:00 Site visit, Plympton — confirm Mike from ops is meeting you there.
  • 14:00 Sarah, video — bring last quarter's numbers and the renewal terms doc.
  • 16:30 New supplier intro, phone — they pitched 15% below current. Worth 30 minutes.

Emails to handle today (drafts ready)

  1. Henderson — revised quote (draft accepts the £8k discount, keeps 30-day terms)
  2. Susan, accountant — VAT confirmation (draft confirms numbers, asks one clarification)
  3. James in the warehouse — staffing question (draft says yes to Saturday cover)

At risk

  • Patel deal — last activity 9 days ago, was in “negotiation”. Suggest a one-line check-in today.
  • Q3 reporting — you haven't started. Deadline 12 June.

Flagged

  • Three newsletter emails filtered out.
  • One LinkedIn DM from an old WPP contact — not urgent but worth a reply this week.

Got something useful? You've just experienced what Claude is actually for — not chatting, doing real work. Now let's make it automatic, pulled from your real tools, every weekday before you wake up.

The walkthrough · ~45 minutes

An hour from now, this is what you'll have

An AI assistant that knows your business — your customers, your tone, your tools, your non-negotiables — and produces real work on your behalf. Not a chatbot. An operator.

Three sections. Tick each one off as you go. Open Claude Desktop in another window and follow along.

Heads up. Claude doesn't send, publish, or delete anything without your approval. It drafts, surfaces, suggests. Your existing tool permissions still apply — Claude inherits whatever access you have, no more. Chapter 6 of the PDF covers data privacy in full. Show your accountant if you need to.

01

The basics

Install Claude Desktop + the Small Business plugin

~15 min

Step 1 — Download Claude Desktop

Go to claude.com/download. Get the Mac or Windows app. Drag it to Applications. Open it. Sign in.

If you don't have a Claude Pro account yet (£15/month), upgrade now. It pays for itself the first time the assistant drafts an email you'd have spent ten minutes writing.

Step 2 — Open Cowork

At the top of Claude Desktop you'll see Chat / Cowork / Code. Click Cowork. It'll ask you to select a folder — this becomes the assistant's workspace.

Create a fresh folder somewhere obvious (Documents → “Claude Workspace”) and select it.

Important. Claude can only see files inside the folder you select. Outside that folder, it's blind. This is a feature, not a bug — it's how you keep your private files private.

Step 3 — Install the Small Business plugin

Click Customize in the top right. At the bottom of the panel, click Browse plugins. Find Small Business (or search for it). Click Install. Wait ten seconds. Done.

Step 4 — See what just landed

Click Manage on the Small Business plugin and scroll through the skills you just got. You'll see things like:

  • /business-pulse — a one-page cross-functional snapshot of cash, sales trends, what needs attention
  • /daily-briefing — your morning agenda from calendar, inbox, CRM
  • /call-list — who to follow up with today, ranked
  • /canva-creator — on-brand marketing assets in Canva
  • … and a stack more

Read three of the descriptions so you know what's possible. That's enough for now.

Step 5 — Click ‘Customize’ (the most important button)

This is the single most important button in the whole installation. Click it. Cowork will ask a handful of questions about your business — what you do, who your customer is, what counts as a qualified lead, what cash threshold you want flagging.

Answer honestly and briefly. Save the plugin.

You now have Claude for Small Business, customised, running on your machine.

02

The bit most people skip

Customise it for YOUR business

~20 min

This is where 99% of people stop and never get the real value. Out of the box, Claude is a smart generalist. Skip this 20-minute setup and you'll be permanently re-explaining yourself every conversation. Do it once, and you have a colleague who knows your business.

Step 1 — Write your claude.md

A claude.md is a plain text file that lives in your workspace folder. Claude reads it at the start of every session. Think of it as the standing brief for a new assistant who just walked in.

Don't write it yourself. Paste this into Cowork and let Claude draft it:

I want you to create a claude.md file for my workspace. I'll tell you a few things about me — please turn them into a clear, well-structured standing brief that you'll read at the start of every session.

ABOUT ME
- I am [your name].
- I run [business name], which does [one-line description of what you sell and to whom].
- My tone is [direct / warm / plain-English / formal / etc.].
- I prefer British spelling.

NON-NEGOTIABLES
- Never delete, send, or publish anything without checking with me first.
- If you spot a better way of doing something, tell me.
- If you think I'm overcomplicating something, push back.
- Always read all three files in about-me/ at the start of every session.
- Always append new context to memory.md at the end of every meaningful session.

WHEN ASKING ME QUESTIONS
- Ask one at a time, not in batches.
- Don't ask permission for obvious things — just do them.

Save the file to the root of my workspace as claude.md.

Claude will draft it. Read it. Edit anything that's wrong. Save it.

Step 2 — Build your about-me/ folder

Inside your workspace, create a folder called about-me. Drop three files inside it.

Click each button below to copy the starter template. Paste into a text editor, fill in the gaps, save.

about-me.md

Who you are, what the business does, who your customers are, active projects, team, competitors, differentiators.

writing-style.md

How you want Claude to write in your voice — words to use, words to avoid.

memory.md

A running log Claude updates after each session. Solves the “Claude forgot what we agreed” problem.

Then tell Claude in your claude.md:

Always read all three files in about-me/ at the start of every session. Always append new context to memory.md at the end of every meaningful session.

Step 3 — Connect your actual tools

Go to Customize → Connectors. Connect these in order. Each takes about 60 seconds.

  1. 1Gmail (or Outlook) — so it can read your inbox and draft replies
  2. 2Google Calendar (or Outlook Calendar) — so it knows what’s on today
  3. 3Your CRM — HubSpot, Pipedrive, Attio, Folk, GoHighLevel — whatever you use
  4. 4QuickBooks (or Xero) — so it can answer cash questions
  5. 5Stripe / Square / PayPal — so it sees revenue
  6. 6Google Drive (or OneDrive) — so it can read your docs
  7. 7Slack — if your team lives there
  8. 8Canva — for marketing assets
  9. 9DocuSign — if you send contracts

Permissions transfer. Claude inherits whatever permissions you have in each tool. If a junior staff member is view-only in QuickBooks, Claude (acting for them) inherits the same restriction. Nothing leaks sideways.

Step 4 — Test it

Open a fresh task in Cowork and paste this:

Check my inbox and my calendar for tomorrow. Tell me anything important, and draft replies to anything urgent. Don't send anything — just leave the drafts.

What you should see:

  • Claude reads your claude.md
  • Claude opens your calendar, opens Gmail
  • Claude returns a clean one-page briefing
  • Drafts sit in your Gmail drafts folder, ready to review

If that worked: you now have an AI assistant that actually knows your business. You are already further along than most people who'll ever install this thing.

03

Where the time leverage starts

Run your first real workflow — the morning briefing

~10 min

You've got the infrastructure. Time to actually use it.

We'll start with the workflow that pays back fastest for every owner-operator: the automated morning brief. This is the live version of the demo you ran at the top — but now pulling from your real inbox, calendar, and CRM instead of pasted text.

Step 1 — Paste this into Cowork

Give me my morning briefing.

Read my calendar for today and tomorrow, my unread emails, and any deals in my CRM marked 'hot' or 'last activity > 7 days'.

Output a one-page brief in this order:
1. Top 3 priorities today
2. Meetings with prep notes
3. Emails I must reply to today, with draft replies ready
4. Deals at risk
5. Anything else worth flagging

Keep it under 400 words. British English. No fluff. Don't send anything — just produce the brief and leave the drafts.

First run may take 60–90 seconds while Claude pulls from each tool. Watch the status update under the prompt — it'll tell you what it's doing.

Step 2 — Read what came back, and tell Claude what to learn

First time through, it'll probably over-flag things. That's fine. Tell Claude what's noise vs signal, and then add one line to your memory.md so it remembers next time.

Example:

Append this to memory.md under "How I work":

For morning briefings — I don't need to be told about meetings already on the calendar; only flag conflicts or things needing prep. Filter out all newsletter emails. Always include any deal in CRM with last activity over 14 days.

Now Claude knows. Next time, the brief will be tighter. This single behaviour — telling Claude to log preferences to memory — is the difference between a chatbot and an assistant.

Step 3 — Schedule it (the power move)

Once the brief is genuinely useful, schedule it.

Settings → Scheduled Tasks → New Task. Set it to run every weekday at 7am. Have it email you the result.

You'll wake up tomorrow with a one-page brief in your inbox. Without you doing anything.

Requires your computer to be on with Cowork running. A small always-on desktop (Mac Mini, ~£600) is ideal if you want this and the other workflows running while you sleep. PDF Chapter 7 covers the full power-user setup.

Take the full manual home

The 18-page PDF — for the deep version

You've done the essentials on this page. The PDF is the comprehensive 18-page version. It covers:

  • The four workflows we didn’t run here: follow-up engine, cash-position scan, content engine, proposal builder
  • The 7-step power-user setup — sub-agents, memory across sessions, scheduling
  • The data privacy chapter — proper enough to show your accountant
  • The common mistakes I see on every audit
  • A 4-week ramp plan so you don’t try to automate everything in week one
  • Folder structure that doesn’t collapse after three months

No phone number. No “free strategy call” upsell trick. Just the guide and the occasional useful email — about two a month, mostly the kind of thing you'd actually open. Unsubscribe in one click. See privacy.

Who wrote this

Built by someone who actually ships.

Chanikul Dechpholkrang

AI Consultant for SMBs · Plymouth, UK & Bangkok

I help owner-operated SMBs (10–100 staff, £1m–£50m revenue) diagnose expensive manual workflows and replace them with AI that actually works — usually with a payback period under 12 months.

Marketing graduate (Bangkok), Master's in Digital Effects (Bournemouth), 10 years in London's creative industry, now an AI builder who can both run the strategic conversation with a 60-year-old founder and ship the working solution.

If your business is bleeding hours on quoting, follow-up, reporting or admin — we should talk.

FAQ

Reasonable questions, straight answers.

Yes, free. The "catch" is I'll add you to my email list — about two emails a month with practical AI material you'll actually open. Unsubscribe in one click. I don't sell or share your email, ever.

No. The whole walkthrough and the PDF are written for owners and operators who've never touched code. If you can install an app and type a sentence, you can do this.

The install is ~15 minutes. The customisation step — the one most people skip — is another 20 minutes. The first workflow another 10. So roughly an hour to a working assistant that knows your business. The four extra workflows in the PDF take 5–10 minutes each on top.

Any owner-operated SMB with 10+ staff. The Small Business plugin is built around tools every small business uses (Gmail, calendar, QuickBooks/Xero, a CRM, Stripe etc.). I've tested the framework with manufacturing, accountancy, property management, professional services, healthcare practices, and trades businesses.

Chapter 6 of the PDF covers this in full. Short version: Anthropic does not train Claude on your business data; your existing tool permissions still apply (Claude inherits whatever access you have, no more); and Claude doesn't send, publish, or delete anything without your explicit approval. There's also a setting to opt out of conversations being used to improve Claude — the PDF shows you where.

Both. The screenshots reference Mac since that's what I use, but every step works identically on Windows. Claude Desktop is cross-platform.

Two reasons. First, Claude for Small Business is a pre-packaged setup designed specifically for SMB workflows — it's not a generic chat app. Second, the walkthrough forces you through the customisation step that makes any AI useful: telling it who you are, how you write, what your business does. Without that step, every AI feels generic. With it, suddenly it's the colleague you've always wanted.

I run paid AI audits for owner-operated SMBs (£5k–£15k, 1–2 weeks). I sit with you and your team, interview the people doing the work, map the workflows you're losing time on, quantify the £ leakage, and hand back a prioritised AI roadmap. Book a free 30-minute discovery call to see if it's a fit.

Please do. Share the link, print the PDF, hand it round at your local Chamber of Commerce. Just leave the attribution intact.

One last thing

The owners who set this up in 2026
are going to run circles around the ones who don't.

Be on the right side of that line.

Quick £ check · 90 seconds

Find out what manual work is costing you.

Six questions, ninety seconds. I'll send you the £ figure your business is bleeding on manual workflows — plus three AI quick wins for your industry.

Same email policy as the PDF — about two emails a month, unsubscribe in one click.

Find out what manual work is costing you

Ninety seconds, six questions. We'll send the £ figure and three AI quick wins for your industry.